A logistics company with decades of history and a website stuck somewhere in the middle of it.
Manning Transfer is a Minnesota logistics and transportation company with a long track record in the region. When a holding company acquired the business, they came in with a clear priority: the online presence needed to catch up to the reputation. Manning Transfer had earned real authority in its market, but the website wasn't communicating any of it.
Honor the history. Modernize everything else.
This kind of project requires a careful balance. Go too far toward new and you lose the trust signals that come from decades in the industry. Stay too close to the old and nothing actually changes. We started with discovery to understand the company's history and the new ownership's vision, then found a visual language that bridged legacy and modern.
- Discovery to understand company history, brand equity, and ownership vision
- Moodboard to define a visual direction that honored heritage while modernizing presentation
- Wireframe and UX to map the updated site experience
- Full build, launch, and handoff
Manning Transfer launched with a professional website that expanded on their existing reputation while bringing their digital presence into the current era. A site that communicates authority, respects the company's history, and works as hard as the business does.