Slicecraft
A new Minnesota pizza concept, launched with real momentum out of the gate.
A new restaurant concept needed a website that could match the brand their in-house team had built.
Slicecraft is a premium single-slice pizza, salad, and cheesesteak concept in Big Lake, Minnesota, launched by Veranova Brands. Their in-house design team had already developed the brand. What they needed was a development partner who could execute it faithfully in Framer, fast, and without friction. A food concept lives and dies on visual appeal, and the website needed to make people hungry before they ever walked through the door.
Execute the vision their design team had built, with the speed and quality a launch demands.
This was a development partnership, not a full design build. Veranova's in-house team owned the creative direction. Our job was to take that direction and bring it to life online, precisely, quickly, and with close collaboration throughout.
- Discovery and coordination with Veranova Brands' in-house design team
- Framer development build faithful to the established brand direction
- Close collaboration throughout, responsive to feedback and fast on changes
- Launch-ready delivery timed to the restaurant opening
Slicecraft launched with a website that matched the premium concept they'd built, pulled over 4,000 visits in its first month, and gave the brand a credible digital presence from day one.
4th Street was very communicative and did great work on a number of projects I had with them.
Their ability to understand my needs and quickly execute on changes is a breath of fresh air!