A new luxury real estate group with no website and a launch date approaching fast.
The Advisors is a premier real estate team serving the luxury market in Minneapolis. The group was a new joint venture launched by a local brokerage, with experienced agents, strong market knowledge, and clear positioning. What they didn't have was a digital presence to match. They needed a website ready to support their launch from day one.
Build a launch-ready foundation that positions the team in the luxury market from the start.
We ran discovery to understand the team's positioning, competitive landscape, and what luxury real estate buyers and sellers expect from an agency website. From there, a moodboard to define the visual direction, a wireframe to map the experience, and collaborative design and development to bring it to life.
- Discovery to define brand, audience, and luxury market positioning
- Moodboard to establish visual tone appropriate for the high-end market
- Wireframe to define the user experience and content hierarchy
- Full development, launch, and handoff
The Advisors launched with a strong, polished website that accurately represented the new brand and gave them the professional assets needed to go to market. The site clearly communicated who they were and who they served from day one.